Content Outline

INTRODUCTION TO ENTREPRENEURSHIP

• Development and concept of entrepreneurship
• Definition of entrepreneur
• The entrepreneurial process
• Entrepreneurial decision making
• Entrepreneurial characteristics

CREATIVITY AND THE BUSINESS IDEA

• Creativity concepts and sources of new ideas
• Importance of creativity in entrepreneurship
• Innovation and methods of generating ideas
• Importance of innovation in entrepreneurship
• Creative problem solving

STARTING THE VENTURE

• Types of start-ups and the legal forms of new ventures
• Identifying opportunities
• Generating business idea

THE BUSINESS PLAN

• Feasibility study
• Purpose of Business Plan
• Preparing Effective Business Plan
• Elements of a Business plan
• Marketing plan
• Financial plan
• Organizational plan
• Operation plan
• Project Planning
• Business Plan Presentation Techniques

FINANCING THE NEW VENTURE

• Sources of capital
• Venture capital
• Financial and break-even analysis

MANAGING AND GROWING THE VENTURE

• Preparing for the new venture launch
• Managing early growth of the new venture
• New venture expansion strategies and issues
• Going public and international entrepreneurship opportunities

ENDING THE NEW VENTURE

• Exit strategies for entrepreneur
• Business Valuation and Negotiation

ISSUES IN ENTREPRENEURSHIP

• Entrepreneurship and globalization
• Franchising
• SME business in Malaysia
• Intrapreneurship
• Social Entrepreneurship